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Revenue Recognition: Why CPAs Must Move Beyond Spreadsheets

January 14, 2025

It’s no secret that manual revenue recognition becomes increasingly tedious as businesses scale, especially for those offering subscriptions and other recurring services. Under ASC 606, spreadsheets can quickly balloon beyond control. One canceled subscription, one discount on a service bundle, or one event-based trigger can disrupt your entire workbook. Fortunately, modern sub-ledger solutions like RightRev are helping accountants leave these headaches behind.

Why Manual Tracking Fails

During a recent Earmark Expo session, Blake Oliver, CPA, and David Leary spoke with Andrew Trompeter from RightRev about the pitfalls of manual revenue recognition. Blake recounted a startup selling annual sustainability subscriptions; their spreadsheet started small but became a massive, error-prone workbook. David shared similar struggles during his Intuit days, where new product releases could impact revenue recognition for QuickBooks customers, forcing limitations and confusion.

Despite these challenges, many companies still rely on spreadsheets or ERPs without dedicated revenue modules—leading to a patchwork of manual processes that invite errors, risk, and rework.

A Closer Look at ASC 606 Complexities

Under ASC 606, recognizing revenue isn’t a matter of “invoice equals revenue.” Consider a hardware-as-a-service arrangement: you might bill for the entire year upfront, but you can’t recognize revenue until installation, delivery, or another trigger event. If a customer cancels mid-term, you could owe an immediate catch-up or reallocation. Throw in discount allocations across subscription bundles, multi-element arrangements, and consumption-based billing, and your spreadsheet may need hundreds of lines just to stay accurate.

Automating with a Revenue Subledger

Andrew demonstrated how RightRev addresses these pain points by operating as a revenue sub-ledger between upstream systems (CRM, billing, order management) and the ERP. A few highlights:

API-Driven Data

RightRev ingests orders, invoices, subscriptions, or usage metrics from practically any platform with an API. It then applies customizable rules to group or “explode” contract line items for revenue allocation.

Flexible Revenue Triggers

Not all revenue follows the same pattern. RightRev supports billings-based, bookings-based, or user-defined event-based recognition (for instance, hardware installation). It can even split a single line item into partial upfront revenue plus ratable revenue over time—no manual spreadsheet gymnastics required.

Handling Contract Amendments

From mid-term cancellations to upgrades and changes in subscription length, RightRev automatically recalculates revenue obligations. Bundled discounts and standalone selling price (SSP) allocations happen seamlessly, ensuring each line item gets the appropriate share of any discount.

Usage and Consumption Scenarios

If you sell services on a metered or consumption basis, RightRev can map usage data to your revenue contract. That way, the total recognized revenue evolves throughout the term based on real-time usage updates.

After taking one look at RightRev’s features, one CPA’s reaction was: It feels like you’ve thought of everything! -Blake Oliver, CPA, The Accounting Podcast

Streamlined Close and Powerful Reporting

Spreadsheets often overcomplicate the close process, but RightRev streamlines it by offering:

Three-Step Period Close

Close each month with a simple three-step process in RightRev.

  1. First, review integration errors to catch misconfigured SKUs or missing data.
  2. Next, resolve on-hold revenue for items that aren’t ready to recognize (such as overdue accounts).
  3. Finally, post final journal entries into the ERP once everything is corrected, locking in recognized revenue for an audit-ready record. This concise approach ensures compliance with ASC 606 and minimizes the manual scrambles typical of spreadsheet-based closings.

Summarized or Detailed Journal Entries

You can choose a concise summary for the ERP or opt for more granular, line-by-line detail when needed. This flexibility helps ensure auditability and eliminates reconciliation nightmares.

Robust Reporting

RightRev centralizes all data, from revenue waterfall schedules to contract-level metrics. Its SSP calculator can even generate bell-curve analyses using historical transactions, eliminating the need for separate spreadsheets.

Who Benefits from Automated Rev Rec?

Although RightRev often serves mid-market and enterprise organizations, smaller companies with complex arrangements can also see tremendous ROI. Whether you’re a software startup selling annual licenses or a business with hardware installations, an automated sub-ledger can bring order to the chaos.

Andrew mentioned that implementing a dedicated system like RightRev typically takes 3–6 months, although timelines depend on integrations, billing platforms, and the complexity of your revenue rules.

Best Practices for CPAs

Many CPAs struggle to adapt traditional workflows to modern, subscription-based business models. By following these best practices, you can streamline revenue recognition, enhance compliance, and free up bandwidth to focus on more strategic tasks.

1. Identify Key Pain Points
Look for large or error-prone spreadsheets, complicated billing models, and frequent contract amendments.

2. Map Out ASC 606 Gaps
Are you missing event-based triggers, partial cancellations, or discount allocations? Pinpoint where spreadsheets fall short.

3. Choose a Pilot Client
If you’re an external CPA firm, consider starting with a single complex client to test an automated platform before rolling it out more broadly.

4. Explore Solutions
Schedule demos and verify integration capabilities with your current systems. Andrew emphasized that RightRev’s API-first design supports various CRMs and ERPs.

5. Plan Your Implementation
Work with the vendor or a certified partner to configure revenue rules and set up usage or event triggers. Keep in mind that ongoing changes, like new SKUs, require a clear process for updating rules.

A Strategic Upgrade

By automating revenue recognition, CPAs can spend less time untangling spreadsheets and more time delivering strategic value. Instead of constantly worrying about last-minute restatements or surprise adjustments, you have real-time insights into deferred revenue, recognized revenue, and contract modifications.

The bottom line: manual tracking isn’t just cumbersome—it’s risky. Modern platforms like RightRev deliver the accuracy, scalability, and compliance tools CPAs need in an ASC 606 world. To see RightRev in action and learn more about streamlining revenue recognition, check out the Earmark Expo session.

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AUTHOR

Alissa Camarillo

Director of Marketing, RightRev

Alissa is a SaaS marketer who leads RightRev’s marketing efforts by sharing the company’s voice and highlighting the potential that accounting teams can achieve through process automation and technology.

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